A Yorkshire based agency, pre-qualified from our Upshoring panel, was recommended to a ten strong virtual HR consultancy that operated across the US with a focus on key metro markets on the East Coast.

Operating alongside a retained marketing agency who were actively promoting the business via paid LinkedIn at an average cost of $10 per click, the agency identified content deficits on the client’s website and opportunities to drive increases qualified traffic from HR professionals and COO targets.

Over the course of six months, the agency established a focused set of target audiences and ran 6 case-based campaigns to pre-qualified targets encouraging review of carefully promoted case studies via LinkedIn.  Leveraging tracking and measuring tools including Smart Links and Qwilr presentations, as well as closely monitoring the website’s Google analytics, the agency was able to ensure that inbound traffic was optimized, and that visitors were moving across numerous aspects of the site and consuming content likely to encourage engagement and contact.

The average CPC for the campaigns undertaken by the agency was less than $1.98 over the duration of the campaign, ensuring a saving of 80% in LinkedIn ad spent, and reached over 113,000 highly qualified ICP targets and logged engagement with 1,387.

The specialist LinkedIn lead generation and content team in the UK undertakes work for clients across many sectors, including other marketing agencies due to its unique specialism and track record in delivering specifically LinkedIn focused digital campaigns. It is a niche that is not well-served in many regional US markets, and the work, that was followed by further continued engagements, was delivered at an hourly rate of $130 for a total inclusive budget of $32,000 USD.