A busy US PPC agency, focusing on managing social ads for clients in the finance sector, engaged a team of experts in the UK to provide management and auditing services.

The UK team were able to share their expertise through white-label service provision, allowing the US agency capacity to focus on their own specific projects, and at the same time improve the performance of campaigns through the efforts of highly trained UK specialists.

The white-label PPC process resulted in a transformation of the account within weeks, and the impact was a clear result of the expertise held by the UK agency. By auditing the unoptimized conversions, the account was streamlined for easier management and more accurate reporting, and ultimately identified over $40,000 worth of wasted spend. 

Longer term, the financial services client set service-specific objectives for the US agency each quarter, which were then passed to the UK PPC specialists whose knowledge and fresh insight into the account brought a comprehensive and meticulously crafted ongoing strategy.