Demonstrating the ability of UK marketing providers to deliver local US marketing projects, a Northern UK agency was matched to a non-profit US maritime tourist attraction that was seeking a cost-effective route to increased bookings in two seasonal locations.

GBM was introduced by a US-based board director of the replica tall ship attraction that operates seasonally from New England in the summer months and Georgia during the winter.

After discussions with the executive team to understand the dynamics of the business that generates revenues both from education providers and members of the public, GBM introduced a niche PPS and SEO agency to deliver a highly targeted geo-fenced Meta and Google ad program.

Leveraging the existing content generation capability, the Upshoring agency was able to devise, test and roll out seasonal social ad campaigns aimed to increase the bookings on daily tourist trips offered by the non-profit.

The test campaigns proved highly successful, delivering a >420% return on investment by leveraging Facebook and Instagram platforms identified to be most influential and complementary to the other established local marketing activities.    

Crucially, the matched Upshoring agency was able to deliver the set up and management of the campaigns at a rate of around 1/3 of the quoted rates of local US service providers, who were not keen to operate on such a limited scope low budget project. 

Lower costs of agency operation in the UK means that there is an abundance of experienced niche agencies that are set up to manage lower budget campaigns. This can ensure access to highly qualified marketing specialists, many of whom are vastly experienced in US work, and often provide an option for smaller budget projects that are below typical US agency minimum retainers.