GBM was approached to find the right partner to launch a new UK division of a US-based property lender with over $3bn of global real estate assets.

The lender’s London-based team were keen to ensure their marketing budget was maximized and GBM secured a Northern UK provider of PR and digital marketing services to promote the venture as it grew from a start up to one of the UK’s leading property lenders over 2 years.

The upshoring UK marketing agency delivered an ongoing program of lending and real estate trade media profile, coupled with a targeted paid LinkedIn program to drive further penetration of the media coverage and key messages into a new geography for the US brand.

The PR and profile also resulted in several key award nominations and wins, rapidly accelerating the EU credibility of a previously domestic US brand.

Local market connections in the UK, US client project experience, and start-up launch marketing strategy were key to the success of the UK launch project. Over 2 years the project delivered over 200 media articles across key trade titles, and PPC campaigns amplified these authoritative references to over 1,200 accredited UK finance brokers with a total of 4,700 engagements.

Overall, the use of an upshoring UK marketing agency saved the US client 60% on the fees of its existing roster of US agencies, and around 40% of the cost of equivalent London-based PR and marketing agencies that generally need to charge higher rates because of the significantly higher wages, rents and costs of operation in the UK’s capital.