A three-year B2B campaign delivered for a US-based independent fulfillment and logistics operator saw a UK-based upshoring agency leverage media coverage and content, plus organic and paid search, to drive enquiries for new customer accounts from the UK and EU regions.

With site visits to the US facility and regular meetings with the owners, the agency was able to devise a long-term strategy to capture organic search traffic in the UK and Europe that had eluded the firm’s mainly US-facing .com website.

A content and keyword-led new WordPress website was delivered for less than 45% of the nearest equivalent US agency quote, and UK and US trade and business media coverage was secured to rapidly assist with the Google and Bing search profile for the new URL.

Alongside highly targeted Google and LinkedIn B2B paid search campaigns, the holistic content marketing exercise increased leads by 60% over the three-year duration of the activity, before a new global website was launched to centralize the marketing across all regions.