A pre-qualified UK web design agency was briefed to develop a new responsive brochure website for a North East US metals recycling and waste removal business with 30 employees.

The CMO managing the project, which included a rebrand plus a comprehensive review of the opportunity for regional search and PPC profile, had previously worked with the web designer on similar briefs with great success.

Over a three-month period, the site structure was reworked to incorporate key services and features which were missing from the historical 10-year-old existing website, and the new brand identity reflected in a new, fully responsive WordPress brochure site.

Due to the shortage of high-quality suitable imagery, and a challenge to present the desired aesthetics at the industrial complex operated by the business, the agency leveraged various AI tools to blend real imagery and AI enhanced image and video content to present a highly professional image of the business with the integrity of its real workforce and equipment.

In addition, the UK provider was able to present a review of organic and paid search marketing opportunities within the firm’s geographic operating area, implementing keyword review of all pages on the new website and providing the CMO with a clear recommendation of PPC activity for phase two of the relaunch.

The 30+ page brochure site, including the structure strategy, redrafting of page content, SEO consultancy and PPC recommendations were all delivered at a rate more than 45% lower than the most comparable local US supplier quote.