A 30-strong UK digital agency, with extensive US-market experience, worked with a US-based white-label partner to boost the conversion rate of a luxury health club client in the US from 3.6% to 28.76% in five months.

The agency, which generates around a third of its revenue from projects delivered across the US, undertook a comprehensive audit resulting in easy to digest, in-depth PPC insights that formed the foundation for optimizing and improving the Google Ads account.

By correcting structural and technical errors and introducing a new sophisticated strategy that utilized correct data sets and extensive keyword research, the agency scaled the client’s CPA down from $20+ to $6.42 and reduced the CPC to $1.85, alongside substantial increases in CTR and conversion. 

The UK-based agency is now a trusted partner, with ongoing work including tailored white-label reporting, monitoring, optimization and regular A/B testing – all delivered at lower rates than equivalent US agencies offering the same expertise and knowledge.